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Kodak: A Digital...A Brand...A Marketing...Transformation
Forbes Magazine calls him the Celebrity CMO. Advertising Age says “A new style of CMO has arrived.” He’s been described as a chief marketing officer on steroids.
Jeffrey Hayzlett,, Chief Marketing Officer and Vice President, Eastman Kodak Company, is equally at home in the boardroom and on the Internet. He tweets regularly; in fact, he’s one of the top ten C-level executive twitterers in the world. When he’s not online, Jeff runs Kodak’s Marketing, Brand Management, Market Development, Public Relations and Public Affairs.
Join the Houston Interactive Marketing Association for lunch on Wednesday, March 3, 2010 at the Intercontinental Hotel to hear directly from Jeff Hayzlett, Eastman Kodak CMO on how Kodak successfully transformed itself into an innovative leader in digital imaging.
Attendees will learn what it takes to succeed in the digital age, with a particular focus on how companies can utilize marketing – particularly social media – to build closer relationships with customers, build their brand and create innovative products, and deliver tangible return from their marketing investment.
Special Co-hosts:
In-Kind Sponsors
About the Speaker
Jeffrey Hayzlett serves as the Chief Marketing Officer and Vice President, Eastman Kodak Company, As CMO, Mr. Hayzlett is responsible for the company's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He leads the company's efforts for Strategy and Planning, Marketing Programs, Marketing Operations, Brand Development, Business Development, and Corporate Sponsorships. He is also responsible for the company's Corporate Communications, PR and Public Affairs organizations. more...
Did you know? HiMA Luncheons are GREAT for networking with other marketers, meeting new business contacts and uncovering hidden job opportunities!
Attendee ListSort by:Date | First Name | Last Name
Houston Interactive Marketing Association (HiMA) is organization that creates awareness, facilitates education and promotes utilization of interactive marketing. Founded in 2005, HiMA offers frequent educational and social events, mentoring and an user-generated, dynamic Web site where interactive professionals can connect, collaborate, network and learn.
Jeffrey Hayzlett serves as the Chief Marketing Officer and Vice President, Eastman Kodak Company, As CMO, Mr. Hayzlett is responsible for the company's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He leads the company's efforts for Strategy and Planning, Marketing Programs, Marketing Operations, Brand Development, Business Development, and Corporate Sponsorships. He is also responsible for the company's Corporate Communications, PR and Public Affairs organizations. more...
